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Monthly Archive for February, 2015

Alcohol brands more familiar than McVities to many primary school children

It is an indictment on the alcohol industry that they have so saturated the media with their advertising that many of the 800 primary school children surveyed by Alcohol Concern were more familiar with alcohol brands than the brands of common ‘treat’ foods like McVities or Ben & Jerry’s.  For more on this story, click here.

Importance of prevention

A recent study by the Substance Abuse and Mental Health Services Administration (SAMHSA) shows a strong link between early drug and alcohol use and substance abuse problems in later life.   “Early to late adolescence is considered a critical risk period for the beginning of alcohol and drug use,” said SAMHSA Administrator Pamela S. Hyde.   Because the teenage brain is still growing, it is particularly vulnerable to damage that can affect key skills like learning, memory, planning, impulse control, critical thinking and the regulation of emotion.

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